SEO Bootcamp
Last week we talked a bit about search engine optimization and how the big search engines keep tightening their algorithms. Like anything else in this world, the more competition there is in a market, the tougher it gets to not just get to the top, but also to stay on top. Today I’d like to discuss an important “back end” aspect of managing your websites and their links.
For the purposes of this discussion, I use my own custom URL shortener that allows me to tweak all aspects of my redirects so that I can decide whether to keep page authority, or pass it on. You can accomplish the same thing if you are familiar with your host server and have access to the backend. You can use the tools in that back end to manage redirects.
I believe there is a lot of out-of-date information about redirect types and about they affect on SEO generally. I’m going to attempt to clear that up a bit here.
The “quick and dirty” on redirects is this. When I talk about redirects here, I am specifically referring to them in terms of what the search engine robots would see, and not so much how the ordinary surfer would see them. It is important to distinguish between the two. Basically, you should use 301 redirects when sending traffic to your site and want to keep page rank and authority on your site. You should use 302 or 307 redirects when sending traffic away from your site, but still want to keep the page rank and authority.
Red Hot Mobile Device Market
It’s been two days since I first wrote about the newly emerging market for mobile devices. By now many of you know that mobile marketing represents 5 times the traffic volume of the Internet. The numbers are simply staggering. With 1.1 billion users world-wide, most people were quite happy to market to this audience. It is still a hot market and it just keeps getting hotter. If we stopped there and shut out the lights, everyone would go home happy. But wait….theres more!
Not only have we surpassed the number for Internet users, but we have done it by more than five times over! And the icing on the cake, is that of this group of 5.1 billion users, there is a significant number who are ADHD! These folks can’t wait for anything. You see them texting in their cars while driving, texting in theatres, texting on the bus, texting as they walk through the malls and pretty much glued to their mobile devices all of the time! If you can get their attention, you can get their sale. And let’s put aside, for now, the ethical issue as to whether it is fair to market to these people or not. The fact is they are mature adults and they can make their own decisions.
Newbies Internet Marketing
So lets say you have decided to become an Internet marketer. You have researched your niche market and decided that there is room in there for you. You have tested your keyword list on the big search engines and found sufficient traffic to warrant you taking a run at it. You have also nailed down your product and have guarantees of a good supply.
You have established fulfillment options and shipping charges related to getting your product to market and you still believe there is room for you. You might have even tested your product and received public testimony that supports the assertions you make about the quality of the product. Next you went out and registered a keyword-rich domain name and then secured reasonably priced hosting for your website.
Niche Marketing and YOU!
As you no doubt realize, the “work from home” drive is heating up. With the economy in the tank, people everywhere are looking for solutions. Large companies with huge inventories can no longer afford for stock to sit on shelves gathering dust! Bricks and mortar businesses, as they are known, are realizing the advantages normally reserved for the MLM crowd.
Today, YOUR WORD is worth money! In an era of social networking and social marketing, companies are willing to pay you to recommend their products to people. And why not? Real estate companies have been doing it for years. Why shouldn’t you be rewarded for what you know! We are in an era where the big no longer eat the small. It is the fast that eat the slow. The whole process around getting your share of the bigger pie – is called niche marketing.
No one can be an expert at everything. In niche marketing, you follow your passions – just as Bill Gates and Steve Jobs once did. People will pay you for access to the energy those passions create. That, my friend, is bankable!
Niche Ferret.com is going to lead you all of the way through the process from start to finish.
Stay with us as be build out this platform to meet all of your online income earning needs.
